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An IT Firm
SEO Success Story
IT Firm’s Strategic Overhaul Leads to Significant Traffic and Visibility Gains
Hired by an IT firm to bolster their digital presence, our task was to tackle their underwhelming search engine performance. The firm's visibility needed a lift to reflect its market expertise better.
Key Highlights
Challenge:
The challenge was twofold: increase the company's website traffic and improve its average position in search engine results pages (SERPs). There was significant room for improvement with an average of 110 keyword already rankings and an average monthly traffic of 511.
Strategy:
In May 2023, we launched a full-scale SEO campaign, focusing on:
- Refining on-page SEO to improve relevance and user engagement.
- Restructuring the site for better user experience and search engine crawling.
- Creating targeted content to address user inquiries and draw in traffic.
Execution:
Over a six-month period, we employed a hands-on approach to enhance the site's metadata, content relevance, and technical SEO elements, ensuring a swift, user-friendly, and fully responsive website.
Results:
This campaign yielded substantial results:
- Total Impressions rose to 976K, showing greater visibility.
- The total number of ranked keywords increased to 233.
- Average organic traffic jumped 2X to 1100 users per month, and
- Total conversions rose by 45%.
Conclusion:
This IT firm witnessed a pivotal improvement in web traffic and search rankings due to the SEO efforts. This project was a testament to the effectiveness of a targeted SEO strategy.
