Digital marketing is a broad field that includes search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing (SMM), and more. In this ever-changing field, staying updated about the latest trends is so crucial. Not paying attention to the latest digital marketing trends means there’s a high chance your competitors will go ahead of you.
Over time, this field has changed a lot due to technological advancements, changing consumer behaviours, and changing market demands. The marketing strategy brands & businesses used to implement in 2013 or 2015 may not work anymore.
Also, the strategy can differ from one geo-location to another. A particular platform or channel might work successfully in a specific country, state, or even city, but the same platform or channel might not bring fruitful results in other geo locations.
No matter whether you are a small, medium, or large business owner, it’s of utmost importance that you stay updated about current marketing trends and prepare strategy accordingly. Let’s take a look at emerging online marketing trends in 2024 that you must keep an eye on:
1. Voice SEO
Voice Search Engine Optimization (SEO) is one of the emerging SEO trends in 2024. If we talk about data, in 2022, 50% of U.S. consumers said they use voice search every day. According to another study, 71% of consumers prefer to conduct queries by voice instead of typing.
The reason why voice SEO is different from normal SEO is that the way we type isn’t always how we speak. Thus, the queries for voice search and typing are different.
One thing is clear: if you are not putting effort into voice search optimization, you are missing out on a huge customer base.
2. Video Marketing
As compared to other content formats such as image, text, PDF, etc., video content is the most effective one. Video content helps a lot in engaging with your target audience. Regardless of what industry you are in, there are various types of videos you can create and publish on digital channels like YouTube, Instagram, etc. You can create behind-the-scenes (BTS) videos, testimonials, product reviews, and more.
3. Interactive Content
Interactive content is also an effective content type that can help you interact and engage with your audience. Basically, it helps you talk to your followers in real time. Now, the question is, how can you create such content? Well, the best way is using features like Instagram Live and Facebook Live. Going live on social media platforms lets people talk to you while you are recording the video.
4. Conversational Marketing
Conversational marketing is also gaining popularity these days. It can be used to improve customer service, generate leads, and answer your customers’ queries. Conversational marketing includes chatbots, AI assistants, and other tools that you can use to interact with your customers. One example is integrating a chatbot on your website. By doing so, the users will get answers to their queries without human interaction from your side.
5. Influencer Marketing
If you want to know about the power of influencer marketing, just look at the statistics. The influencer marketing industry is worth $21.1 billion. The surprising thing is that 69% of consumers trust influencers’ recommendations. As a business owner, your focus should be finding and collaborating with the right influencers.
6. Personalization
Earlier were the days when companies used to target large audience bases without much personalization. Today, if you want to stay in the game, personalization is very important. By providing personalized experiences to your potential customers, you build stronger relationships and stand out from your competitors. Now, the question is, how can you work on personalization marketing? Well, you can use data and AI to create personalized content. You can create offers by considering the needs of your customers.
7. Programmatic Advertising
Programmatic advertising automates the things. It uses automated technology and algorithmic tools for media buying. Automation is what sets apart programmatic advertising from traditional media buying. It ensures that your advertisement serves the right audience, in the right place, and at the right time.
8. Programmatic SEO
Brands and businesses nowadays are also leveraging programming SEO to improve their organic performance. Programmatic SEO or pSEO means using automation to create landing pages on a large scale and drive traffic from SERP (search engine results page). To get started with this SEO tactic, you need to create a template first. With the use of automated tools, you can create variations of that page, and that’s how you target low-competition keywords on each page.
9. Short Videos
Undoubtedly, video is one of the most engaging content formats out there. Today, the attention span of users has decreased. So, the best way to grab your potential customers’ attention and convert them into actual customers is via short videos.
You can create and publish short videos on Instagram, Facebook, YouTube, and many other channels. Here are some statistics that will tell you the importance of short videos:
- 68% of people will happily watch a business video if it’s under a minute
- 49% of business videos are less than a minute long
In a nutshell, creating videos that are too long can be boring for users. You need to figure out how you can convey your message in short-form video content.
10. Account-Based Marketing (ABM)
Account-based marketing, or ABM, is the marketing strategy that focuses on targeting specific accounts instead of a broad audience. The purpose of this marketing strategy is to target specific customer segments to provide personalized experiences to the targeted audience, and that’s how you generate amazing marketing results. To get the best out of this strategy, you must understand the specific attributes of that account and then come up with customized strategies.
Final Thoughts
Online marketing is an ever-changing field. No doubt, it is far better and more cost-effective as compared to traditional marketing. However, in order to get the best out of any online marketing strategy, it’s essential to pay attention to current trends.
You must formulate your digital marketing strategy based on current trends and changing customer preferences. If you don’t do that and still rely on the old strategy, there’s a high chance that your competitors will stay ahead of you, and you won’t get fruitful results.
Check out the above-mentioned emerging trends in online marketing and formulate your marketing strategy accordingly.
If you are searching for a digital marketing agency for your business, look no further than NxtGen. We are a team of skilled online marketers who help small and medium-sized businesses with their marketing needs. Get in touch for expert assistance.
